HOT WHEELS

Hot Wheels is an American toy and collectible vehicle brand created in 1968 in the United States by Mattel. The brand was developed by Elliot Handler, Ruth Handler, and automotive designer Harry Bentley Bradley, who gave the first models a more realistic and performance-oriented style.

Hot Wheels became internationally known for its highly detailed die-cast cars and iconic racing tracks, growing into one of the most recognizable toy brands in the world.

Although it is not a specialized brand in the skating industry, Hot Wheels has released scooters, roller skates, skateboards, and children’s protective gear through licensing agreements and collaborations with other manufacturers, leveraging the strong identity and popularity of the Hot Wheels name.